RED THREAD PEOPLE
Our red threads (and yours) connect to our coffee growers. We only use coffee beans that are certified Fair Trade, which ensures that growers are treated ethically and fair prices are paid for to the local workers growing and harvesting our coffee. So, when you buy our cold brew or our coffee, you make the decision to create a red thread that improves the lives of farmers who are growing the coffee to give you the best cold brew you can have.
RED THREAD PLANET
We’re connecting red threads to our planet as well, and doing good for it. All of our delicious cold brews are made with coffee beans that are organic and sustainably farmed, without pesticides that would harm the soil (and the communities where our coffee beans are farmed). We also package all of our cold brew in environmentally conscious containers: our ready-to-drink cold brew is in glass (that’s recyclable), and our concentrate cold brew is either in PET (recycled plastic) or cardboard boxes.
RED THREAD PHILANTHROPIC
With every serving of Red Thread Good sold, we donate 2 cents to a local charity fighting hunger to continue to give back and do good. So thank you for helping build our history and extending our your red threads (and ours) to as many people in your community as possible.
2 cents may not be a lot, but America drinks about 400 million servings of coffee per day, equivalent to 146 billion servings of coffee per year. If we can convert just 1% of America to drink Red Thread Good coffee, we can donate $80,000 per day.
For the greater NYC area, we partner with God’s Love We Deliver, a local charity that delivers nutritious high-quality meals to individuals who, due to illness, are not able to provide meals for themselves. God’s Love prepares and delivers over 1 million meals each year—and there’s never a waiting list. So, every time you drink Red Thread Good coffee, you're helping someone in the neighborhood. Click here to learn more about God’s Love We Deliver.
We are in the process of finding local charities that are fighting hunger in New York City and New Jersey, Connecticut and on Long Island. Please contact us at firstname.lastname@example.org if you would like to be cool and do good together.